Shah Rukh Khan’s Kolkata Knight Riders Is ‘Bigger Than His Movies’, Says Karan Johar

Filmmaker Karan Johar has said that Shah Rukh Khan’s association with his IPL franchise Kolkata Knight Riders (KKR) is far more than a celebrity endorsement, describing the team as “bigger than his movies” in terms of involvement and profitability.

‘He Is Obsessed, Not Just Present’

Speaking about Shah Rukh Khan’s commitment to KKR, Karan Johar said the superstar is deeply invested in the team’s operations and performance. “He is not just adding presence, he is obsessed,” Karan remarked, highlighting that SRK’s engagement goes beyond promotional appearances.

According to Karan, Shah Rukh tracks team strategy, attends key matches, and remains actively involved behind the scenes — a level of dedication that sets him apart from many celebrity team owners.

Associated Since 2007

Shah Rukh Khan has been associated with KKR since the inception of the Indian Premier League in 2007. Over the years, the franchise has evolved into one of the league’s most valuable and recognisable brands, with multiple title wins and a massive fan base.

Industry insiders say that the IPL’s commercial ecosystem — driven by broadcasting rights, sponsorship deals, merchandising, and brand partnerships — has made top franchises highly lucrative ventures.

‘More Profitable Than Movie Deals’

Karan Johar reportedly suggested that KKR is more profitable than many of Shah Rukh Khan’s film projects. While SRK continues to be one of Indian cinema’s biggest stars, the financial scale of IPL franchises has grown exponentially in recent years.

Experts note that sports franchises offer diversified revenue streams and long-term brand value, unlike films that depend heavily on box-office performance.

Beyond Stardom: Building a Sports Brand

Observers say Shah Rukh Khan’s success with KKR reflects his business acumen and ability to build a brand beyond cinema. The team’s global outreach, digital presence, and marketing campaigns have consistently positioned it as one of the IPL’s marquee franchises.

Karan Johar’s remarks have reignited discussions about how Bollywood celebrities are increasingly diversifying into sports, production houses, and other entrepreneurial ventures — blurring the line between entertainment and business.

For Shah Rukh Khan, it appears that KKR is not just an investment, but a passion project that stands shoulder to shoulder with his cinematic legacy.